How I Built a Full GTM System That Converted
My Job Search Into a Revenue-Style Pipeline in
30 Days
Target companies enriched & added to CRM
100 - 110
Reply rate from hiring managers / decision makers
47%
Sam’s GTM Job Search Engine
“Instead of applying to jobs randomly, I built a GTM engine that treated companies like leads, hiring managers like prospects, and my outreach as a funnel.
The result? Higher replies, predictable interviews, and a repeatable job-search system.”
THE STRATEGY
Market Mapping & Lead Sourcing
—> I used Clay to map out my entire target market of YC startups, SaaS companies, and RevOps-heavy teams.
—> Clay enrichment pulled: company size, industry, tech stack (HubSpot, GA4, n8n), hiring manager names, titles, LinkedIn, and emails.
ICP Filtering & Scoring
To avoid random applications, I defined an ICP similar to SaaS GTM teams:
—> 10–500 employees
—> Uses HubSpot / GA4 / automation tools
—> Hiring for GTM, RevOps, Lifecycle, or Ops roles
—> Clay auto-tagged each company with an A/B/C priority score.
CRM Infrastructure (HubSpot)
I built a personal CRM inside HubSpot with custom objects & fields:
—> Contact status: Not Contacted → Contacted → Replied → Interview → Offer
—> Company fields: priority, tech stack, hiring stage
—> Deals: one job opportunity per company to track conversion through my “offer pipeline.”
Automation (n8n)
I automated all the repetitive GTM tasks:
—> Clay → HubSpot sync: auto-create Contacts & Companies
—> Cleanup logic: update missing fields, enrich LinkedIn, assign ICP tags
—> Follow-up reminders: n8n emailed me daily with “Contacts to Follow Up Today”
Tracking & Analytics (GTM + GA4)
I created a personal GTM portfolio site and added:
—> GTM container
—> GA4 events (Portfolio views, CV downloads, Calendly clicks)
Companies I reached out to actually visited my site, and I tracked funnel engagement like a GTM engineer.
TECH STACK
01.
Lead Source & Enrichment
Clay
Apollo data
Clearbit
LinkedIn Scraping (PhantomBuster optional)
02.
CRM
HubSpot (Contacts, Companies, Deals)
Custom properties for job-search funnel stages
03.
Automation
n8n workflows
Clay → HubSpot sync
Automated follow-ups
Enrichment updates
04.
Tracking & Analytics
Google Tag Manager
Google Analytics 4
Event tracking for profile visits, CV clicks & portfolio engagement
Target Market
Positions Contacted
—> Founder
—> COO
—> Head of Marketing
—> Head of RevOps
—> GTM Manager
—> Growth Lead
Company Size
—> 10–250 Employees
—> (Primary focus on YC startups, Seed–Series C SaaS)
Location
—> Global (US/EU heavy), but remote-friendly roles prioritized
CAMPAIGN PERFORMANCE
Top-of-Funnel
—> 150+ companies enriched
—> 200+ hiring managers identified
—> 210 contacts synced to HubSpot via n8n
Middle-of-Funnel
—> 120 contacted
—> 47% reply rate
—> 34 qualified conversations
Bottom-of-Funnel
In Progress…
What Happened
Hiring managers responded because my outreach was hyper-personal, enriched, relevant, and backed by a real GTM system.
This project shows I can:
—> Build outbound lead -gen systems with Clay
—> Sync pipelines into HubSpot
—> Use n8n to automate GTM workflows
—> Use GTM + GA4 for funnel analytics
—> Create a full GTM engine end-to-end
—> Apply GTM engineering principles to ANY funnel (including a job search)
Hi
Let's work together
How I Built a Full GTM System That Converted
My Job Search Into a Revenue-Style Pipeline in
30 Days
Target companies enriched & added to CRM
100 - 110
Reply rate from hiring managers / decision makers
47%
Sam’s GTM Job Search Engine
“Instead of applying to jobs randomly, I built a GTM engine that treated companies like leads, hiring managers like prospects, and my outreach as a funnel.
The result? Higher replies, predictable interviews, and a repeatable job-search system.”
THE STRATEGY
Market Mapping & Lead Sourcing
—> I used Clay to map out my entire target market of YC startups, SaaS companies, and RevOps-heavy teams.
—> Clay enrichment pulled: company size, industry, tech stack (HubSpot, GA4, n8n), hiring manager names, titles, LinkedIn, and emails.
ICP Filtering & Scoring
To avoid random applications, I defined an ICP similar to SaaS GTM teams:
—> 10–500 employees
—> Uses HubSpot / GA4 / automation tools
—> Hiring for GTM, RevOps, Lifecycle, or Ops roles
—> Clay auto-tagged each company with an A/B/C priority score.
CRM Infrastructure (HubSpot)
I built a personal CRM inside HubSpot with custom objects & fields:
—> Contact status: Not Contacted → Contacted → Replied → Interview → Offer
—> Company fields: priority, tech stack, hiring stage
—> Deals: one job opportunity per company to track conversion through my “offer pipeline.”
Automation (n8n)
I automated all the repetitive GTM tasks:
—> Clay → HubSpot sync: auto-create Contacts & Companies
—> Cleanup logic: update missing fields, enrich LinkedIn, assign ICP tags
—> Follow-up reminders: n8n emailed me daily with “Contacts to Follow Up Today”
Tracking & Analytics (GTM + GA4)
I created a personal GTM portfolio site and added:
—> GTM container
—> GA4 events (Portfolio views, CV downloads, Calendly clicks)
Companies I reached out to actually visited my site, and I tracked funnel engagement like a GTM engineer.
TECH STACK
01.
Lead Source & Enrichment
Clay
Apollo data
Clearbit
LinkedIn Scraping (PhantomBuster optional)
02.
CRM
HubSpot (Contacts, Companies, Deals)
Custom properties for job-search funnel stages
03.
Automation
n8n workflows
Clay → HubSpot sync
Automated follow-ups
Enrichment updates
04.
Tracking & Analytics
Google Tag Manager
Google Analytics 4
Event tracking for profile visits, CV clicks & portfolio engagement
Target Market
Positions Contacted
—> Founder
—> COO
—> Head of Marketing
—> Head of RevOps
—> GTM Manager
—> Growth Lead
Company Size
—> 10–250 Employees
—> (Primary focus on YC startups, Seed–Series C SaaS)
Location
—> Global (US/EU heavy), but remote-friendly roles prioritized
CAMPAIGN PERFORMANCE
Top-of-Funnel
—> 150+ companies enriched
—> 200+ hiring managers identified
—> 210 contacts synced to HubSpot via n8n
Middle-of-Funnel
—> 120 contacted
—> 47% reply rate
—> 34 qualified conversations
Bottom-of-Funnel
In Progress…
What Happened
Hiring managers responded because my outreach was hyper-personal, enriched, relevant, and backed by a real GTM system.
This project shows I can:
—> Build outbound lead -gen systems with Clay
—> Sync pipelines into HubSpot
—> Use n8n to automate GTM workflows
—> Use GTM + GA4 for funnel analytics
—> Create a full GTM engine end-to-end
—> Apply GTM engineering principles to ANY funnel (including a job search)
Hi
Let's work together
How I Built a Full GTM System That Converted
My Job Search Into a Revenue-Style Pipeline in
30 Days
Target companies enriched & added to CRM
100 - 110
Reply rate from hiring managers / decision makers
47%
Sam’s GTM Job Search Engine
“Instead of applying to jobs randomly, I built a GTM engine that treated companies like leads, hiring managers like prospects, and my outreach as a funnel.
The result? Higher replies, predictable interviews, and a repeatable job-search system.”
THE STRATEGY
Market Mapping & Lead Sourcing
—> I used Clay to map out my entire target market of YC startups, SaaS companies, and RevOps-heavy teams.
—> Clay enrichment pulled: company size, industry, tech stack (HubSpot, GA4, n8n), hiring manager names, titles, LinkedIn, and emails.
ICP Filtering & Scoring
To avoid random applications, I defined an ICP similar to SaaS GTM teams:
—> 10–500 employees
—> Uses HubSpot / GA4 / automation tools
—> Hiring for GTM, RevOps, Lifecycle, or Ops roles
—> Clay auto-tagged each company with an A/B/C priority score.
CRM Infrastructure (HubSpot)
I built a personal CRM inside HubSpot with custom objects & fields:
—> Contact status: Not Contacted → Contacted → Replied → Interview → Offer
—> Company fields: priority, tech stack, hiring stage
—> Deals: one job opportunity per company to track conversion through my “offer pipeline.”
Automation (n8n)
I automated all the repetitive GTM tasks:
—> Clay → HubSpot sync: auto-create Contacts & Companies
—> Cleanup logic: update missing fields, enrich LinkedIn, assign ICP tags
—> Follow-up reminders: n8n emailed me daily with “Contacts to Follow Up Today”
Tracking & Analytics (GTM + GA4)
I created a personal GTM portfolio site and added:
—> GTM container
—> GA4 events (Portfolio views, CV downloads, Calendly clicks)
Companies I reached out to actually visited my site, and I tracked funnel engagement like a GTM engineer.
TECH STACK
01.
Lead Source & Enrichment
Clay
Apollo data
Clearbit
LinkedIn Scraping (PhantomBuster optional)
02.
CRM
HubSpot (Contacts, Companies, Deals)
Custom properties for job-search funnel stages
03.
Automation
n8n workflows
Clay → HubSpot sync
Automated follow-ups
Enrichment updates
04.
Tracking & Analytics
Google Tag Manager
Google Analytics 4
Event tracking for profile visits, CV clicks & portfolio engagement
Target Market
Positions Contacted
—> Founder
—> COO
—> Head of Marketing
—> Head of RevOps
—> GTM Manager
—> Growth Lead
Company Size
—> 10–250 Employees
—> (Primary focus on YC startups, Seed–Series C SaaS)
Location
—> Global (US/EU heavy), but remote-friendly roles prioritized
CAMPAIGN PERFORMANCE
Top-of-Funnel
—> 150+ companies enriched
—> 200+ hiring managers identified
—> 210 contacts synced to HubSpot via n8n
Middle-of-Funnel
—> 120 contacted
—> 47% reply rate
—> 34 qualified conversations
Bottom-of-Funnel
In Progress…
What Happened
Hiring managers responded because my outreach was hyper-personal, enriched, relevant, and backed by a real GTM system.
This project shows I can:
—> Build outbound lead -gen systems with Clay
—> Sync pipelines into HubSpot
—> Use n8n to automate GTM workflows
—> Use GTM + GA4 for funnel analytics
—> Create a full GTM engine end-to-end
—> Apply GTM engineering principles to ANY funnel (including a job search)
Hi